"Linguistic image of the women in Polish and Bulgarian press"

W pracy zawarta została analiza metafor pojęciowych, pojawiających się na łamach czasopism dla kobiet – polskiego „Świat Kobiety” i bułgarskiego rozali.com. Jej celem było odtworzenie językowego obrazu kobiety, wspólnego dla obu języków, a także skonfrontowanie go ze stereotypem zmęczonej, biernej i uległej gospodyni domowej, obecnym w kulturze.Część teoretyczna poświęcono kognitywnemu podejściu do łączenia się języka z rzeczywistością, definicji językowego obrazu świata, a także problemowi kategoryzacji. Również scharakteryzowany został język, jakim posługują się oba czasopisma.W kolejnej części analizie zostały podane następujące metafory pojęciowe: kobieta jako wojownik, kobieta jako twórczyni, kobieta jako zwierzę, kobieta jako roślina, kobieta jako rzecz oraz inne rzadziej występujące.My master's thesis is an attempt of reconstructing the linguistic image of a woman. It is based on Polish and Bulgarian everyday language. In the master’s thesis studies I have used materials collected from magazines in both languages – „Świat Kobiety” and rozali.com. My aim was to reconstruct the image of a woman which will be common for Polish and Bulgarian. The linguistic image of a woman comprises not only linguistic, but also cultural and sociological factors. That makes the image more complex and interesting. Firstly, I tried to show the concept of the language which was presented by the cognitive linguists such as Wilhelm von Humboldt or Leo Weisberger. They have studied what is the connection between language and reality. To describe the linguistic image of the world I have used the definitions of Jerzy Bartminski and Renata Grzegorczykova. I have described the phenomenon of categorization in language and briefly described the theory of prototypes.The next chapter is devoted to the sexist language. I have presented it on Polish language, but also pointed at Bulgarian examples from proverbs. The woman is shown as mischievous, quarrelsome, jealous, immoral, stupid and sly. In opposite to the man who has mainly positive characteristics. After that I have characterized the language of the women’s press. I have also compared the prototype magazine readers profiles to see if both are directed to the same type of customers. Next was the language analysis of “Świat Kobiety” and rozali.com. Both are characterized by a large number of diminutives, idioms, numerous borrowings from English and rich descriptions. Both are written in everyday language, especially rozali.com, which is available online, contains many colloquialisms.For analysis of the linguistic image of women I have chosen the following metaphors: woman as a warrior, woman as a creator, woman as an animal, woman as a plant, woman as an object (building, machine, object). The linguistic image of the woman is almost the same in both languages. Collected material shows that the linguistic image of women presented in the magazines is not consistent. On one hand, it shows the woman as strong, independent, brave, confident and modern. On the other, as weak, dependent and believing that her only value is her appearance, body, not intellect. Woman is constantly fighting with her imperfections, weaknesses and merciless flow of the time